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Woodland, the leading Adventure Outdoor gear brand is partnering with Asia’s most awaited music festival – Sunburn Goa 2012. This year the partnership aims to connect with the youth and inculcate a sense of environmental conscious lifestyle among them through various awareness campaigns. At the helm, ‘Leave No Trace (LNT)’ is an idea that will motivate Sunburn participants not to litter and leave behind garbageculminating intoa post event clean-up to ensure the party zone is clear of any litter. Woodland’s ProPlaneteers will ensure recycling of waste materials through different eco-friendly processes

As a part of this association, Goa will witness Woodland’s first-ever, massive structure that will showcase various aspects of its ProPlanet initiative through the structure as well as displayed props. Woodland will be putting up a tree structure at the venue that will enable interactive participation in the cleanliness drive and to engage and educate party-goers to see that the venue remains clean and free of litter. Woodland has pledged to ensure that the conclusion of the event witnesses a clean beach with only memories and no remains of the great show.

Partnering the festival, Mr. Harkirat Singh, Managing Director, Woodland said, “As the leading Adventure and Outdoor brand Woodland is proud to announce its affiliation with Sunburn Goa 2012. The brand is committed to make the planet a better place to live in through its ProPlanetinitiatives. Woodland is furthering its goal of spreading awareness on an eco-friendly lifestyle with an entire Sunburn community at the sixth edition of Sunburn in Goa this year. To inspire the next generation of enthusiasts and increase their participation in conservation of nature Leave no Trace reaches out to free-spirited youth to make Sunburn one of the most eco- friendly festivals in Asia.”

As a part of it’s on ground activities the campaign will include Art Installations made out of waste materials, display of wacky eco-friendly signage, and Volunteers at the venue spreading ‘Leave No Trace’ message.