Ribandar Talks, a student driven initiative of the Goa Institute of Management (GIM) will see the premier B-school hosting advertising guru Prahlad Kakar at its campus in Sanquelim this month. Known for his brand of irreverent humor and many memorable brand building campaigns, Prahlad Kakar is a genius in a league of his own.
After having assisted renowned feature filmmaker, Shyam Benegal during his earlier years, Prahlad moved onto directing advertising films.Prahlad Kakar has been Advertising Film Director for Genesis Film Productions, one of India’s oldest and foremost Ad film production houses since its inception in 1977.
“To tell a story in 30 secs in the most engaging way possible to tell a story” remains Prahlad’s raison d’être for his continued passion about ad filmmaking, even 30 years later. The ad guru has been instrumental in changing the face of advertising in our country bringing in the appropriate flavor and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi like the “yehi heh right choice baby! Aha” Gold spot “the zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!” which have remained etched in our consciousness.
Prahlad’s passions include his Scuba diving school in the Lakshadweep islands and Andamans islands and his own brand of gourmet cooking .A staunch believer of living large, Prahlad Kakar has given shape to his myriad interests and effectively converted many into profitable ventures.
During his interaction with the students, Prahlad Kakar will speak to students of GIM on issues relating to the Impact of TV on consumers and the future of TV commercials. Later he will interact with the class of 100 students doing the Integrated Marketing Communication course.