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Goa’s largest chain of privately held supermarkets, Magsons Retail Stores is giving back to society by helping the New Dawn Ashadeep, a school for special children located at Mormugao.

Magsons group is donating Rs. 5/- for every ‘LIKE’ it receives on its facebook page. This activity will start on 15th of May, which is also celebrated as International Family Day. Magsons group has been a catalyst to many social causes in the past and the partners of Magsons are also trustees of the New Dawn Charitable Trust that runs the school.

New Dawn Ashadeep is a school for special children, with multiple disabilities and disorders. The school is run by the New Dawn Charitable Trust with infrastructural assistance from the Mormugao Port Trust with a special assistance from Fomento Resource’s ‘Ashiana Trust’ and a team of special educators, speech therapist and an occupational therapist.

“This cause is very close to our heart and it forms the basis of our social responsibility towards the community” says Kirit Maganlal, Managing Partner of the Magsons Group and trustee of New Dawn Ashadeep school.

Magsons Retail Stores, Goa’s largest chain of supermarkets has been proactive on social media to engage with its customers. It’s the pioneering Goan supermarket brand to venture into the social media space, creating unique content and contests for its fans. Besides giving back to society, Magsons also plans to give back to its customers and has recently launched a generous prize give away concept; a facebook contest called ‘My Wishlist’ that provides fans an opportunity to wish and win electronic appliances, exotic holiday stays and a year’s supply of groceries including food, beverage, hair care, home and car freshener prize items.

“The My Wishlist campaign has received an overwhelming response and we plan on developing Magsons Group as a benchmark for retail chains across India in the social space”, says Floyd Tavares who has designed Magsons social media strategy.

There is a huge opportunity in social media for more complex, tailored and above all engaging, marketing from brands to customers. However, social media has a pressing challenge currently; mass marketing has a low response rate which is declining with the rise in e-commerce. With the evident shift in media consumption to the digital space, it is imperative for retail organisations to enter this space at the earliest” says Floyd, new media strategist from The Market.