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Dheeraj Realty presents the 2nd edition of India Resort Fashion Week 2012 powered by Gitanjali Group.  Asia’s Largest Fashion Festival is bringing to Goa a bigger, better and an exciting new twist to fashion, music and style from 28th November – 2nd December 2012. This Nineonenine (919) Global Entertainment owned property is set on the pristine Candolim beach which will offer you an experience of resort fashion, retail and music in Goa.

Present at the occasion Nidhi Choudhary, MD IRFW said, ‘’This year we are very excited with the growth and experience of IRFW 2012. We offer sponsors, partners, designers, artists, djs, industry professionals, and all attendees a series of unique experiences, each designed to explore and celebrate fashion and music. ‘’


’The 2nd edition of IRFW 2012 promises several new initiatives to showcase designs from around the world, exchange of ideas, a networking base and stages where artistic form of expression in fashion and music is celebrated. Taking it one step ahead of all fashion weeks, the IRFW 2012 will have three main areas – The Fashion Show, The Fashion Village and The Music Festival.’’, she adds.


The sunshine state of India will see a one of its kind ramp set on the beach with the backdrop displaying the majestic sea.  The latest trends in resort wear will evolve at IRFW 2012; with 6 shows a day and 24 designers showcasing their indigenous collection over 4 days.  Models will be spotted on the runway wearing few of the best resort-wear garments from veteran and emerging designers such as James Ferreira, Falguni and Shane Peacock, Rocky S, Narendra Kumar Ahmed and Pria Kataria Puri.


The sun kissed beach will also have a Music Festival aka Sand Kastle, which will be bringing down some of the worlds well known DJ’s and artists like Paris Hilton, Dimitri Vegas and Like Mike  amongst other international talent. For the first time IRFW will have fashion fused with music where best talent from the music industry will be performing.


Open to all; The Fashion Village is a four day fashion shopper’s paradise, allowing people to look and buy some of the finest brands/designers in the resorts space.  With stalls from designers participating as well as select other brands, the village is the networking hub of IRFW 2012. The village will also witness acts from live bands, solo artists performing jazz, acoustic etc.


Sharing his view, Spokesperson Dheeraj Realty said “As a title sponsor, I’m glad to announce our company’s association with IRFW 2012. It is an honour to be a part of this one of a kind fashion festival, which is distinct from other fashion events in India. I am sure that it would help us to reach new heights.”


Announcing the association with IRFW 201 Mr. Sushil Sharma, Vice President – International Business Gitanjali Group said, ‘’India Resort Fashion Week is powered by Gitanjali Group – Leading jewellery brand.  At the announcement press conference Gitanjali Group launched their new brand ‘True Platinum’ for the upcoming festive season and is a perfect fit for any occasion. The group will showcase five of their leading brands at the fashion week.”


Pallav Ohja, Director IRFW said,“We are a young , transparent organization and our concept clearly aims at inviting and promoting Resort & Fashion related visitors to Goa. I am a Goan and one of the founding Directors in the company who understands this basic truth that Goa generates a lot of income from Resort Tourism. India  Resort Fashion Week is Asia’s largest fashion festival whose vision is to promote Goa to the world as a resort tourism destination. As a Goan, I was keen that an event of this stature be held in in Goa and not anywhere else so that it brings business as well as visibility to Goan talent, its people and this beautiful state.”