A definite game changer in the carbonated soft drink segment, Café Cuba is a revolutionary product by the FMCG giant Parle Agro. Recently launched, it marks the re-entry of Parle Agro into the Carbonated Soft Drink segment after nearly two decades. It has a bold new taste, and smoothly combines the flavour of roasted coffee beans with strong carbonated fizz, and is a refreshing new addition to the rather stagnated flavour market of soft drinks.
It is a soft beverage targeted towards consumers with more evolved tastes. It has been formulated to provide a unique, refreshing experience, true to the company’s slogan – ‘Refreshing India’.
The name Café Cuba has been inspired not only by the fact that the Caribbean nation is renowned for its coffee, but also its association with ‘revolution’. This association is apt, both for the brand, and the company that created it.
The drink is currently available in 250ml cans priced at INR 20. The product is now available across Goa