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The consumption of Single Use Plastics (SUP’s) in the food and beverage industry grew dramatically during the Covid-19 outbreak and is now expanding at a 2.5-fold rate.  With the aim of reducing single use plastic from the F&B industry in Goa,  Atal Incubation Center Foundation at Goa Institute of Management (AIC-GIM) in partnership with Climate Collective Foundation and IHCL’s Taj hospitality brand is bringing the Single-Use Plastics (SUP) Challenge.

The SUP challenge is inviting innovations to reduce single use plastic from the F&B sector. The selected solutions will get the opportunity to test their ideas in Goa with the Taj hotel network of Indian Hotels Company Limited (IHCL). “As a company, we want to put a strong emphasis on sustainability as a way of life for everyone, which thus culminates in the adoption of a variety of sustainable business methods. We are happy to collaborate with AIC-GIM Foundation and Climate Collective Foundation for the Global SUP challenge which will reduce the usage of Single Use Plastics across our properties in Goa” said Mr. Vincent Ramos, Area Director, Indian Hotels Company Limited.

The SUP Challenge will assess the volume of single-use plastics waste reduced through piloting and scaling ventures’ innovations along with environmental impact avoided, such as waste diverted from landfills, incineration or avoided entirely. Additionally, the challenge will guide startups to fine-tune their business cases for F&B industry and insights derived from their pilots will contribute to a study around understanding the environmental impacts of alternatives to single-use plastic packaging.

“Goa Government aims to make Goa the tourism capital of India. Solutions for Single Use Plastic will enable Goa to build a sustainable tourism model. Goa can be a model state for these solutions & then this model can be replicated at different locations. ” said Mr. Rajesh Joshi, CEO of AIC-GIM Foundation.

AIC GIM Foundation is the program partner for SUP- Goa Challenge and  will assist with the required F&B partner onboarding ,go-to market support, government and policy support.

The challenge will be implemented by the Incubation Network and funded by the PREVENT Waste Alliance, an initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ)

Application Link –